How CG Motors secured and launched Geely Farizon commercial vehicles in the Palestinian market
A strategic case study on how CG Motors partnered with a Chinese manufacturer to introduce Geely Farizon commercial vehicles into the Palestinian market, building a new automotive presence from the ground up.
Market study and opportunity validation
We began with a focused study of the Palestinian automotive market, specifically the commercial vehicle segment. This included analyzing demand from logistics companies, SMEs, and delivery businesses, along with pricing benchmarks and competitor positioning.
The objective was to validate the opportunity for Chinese commercial vehicles and define a clear entry strategy based on real market demand.
Agency sourcing and manufacturer alignment
We identified Geely Farizon as a strong fit for the market and facilitated the agency process directly with the manufacturer in China. This included aligning on product specifications, pricing structure, and long-term cooperation terms.
The result was securing the official channel to introduce the brand into the Palestinian market.
Product adaptation and market positioning
We worked on adapting the product offering to match local market needs, including vehicle specifications, use cases, and pricing strategy.
The positioning focused on reliability, cost-efficiency, and suitability for commercial operations within Palestine.
Business setup and operational planning
We supported CG Motors in structuring the business model, including sales channels, after-sales strategy, and operational requirements needed to launch the brand effectively.
This ensured that the company was not only ready to sell, but also to support and scale.
Market entry and growth strategy
We developed a go-to-market strategy targeting key segments such as logistics providers, fleet owners, and growing businesses.
The focus was on building trust, securing early adopters, and establishing a strong foundation for long-term expansion in the Palestinian market.