Traditional soap from Palestine

Dobby in UAE

Sardine from China

Published by Mohammad Abuawwad on

Nablus Soap: Expanding a Heritage Brand into the European Market

Traditional soap from Palestine: Nablus Soap, a renowned Palestinian olive oil soap brand, carries a rich history of producing handcrafted, natural skincare products. While the brand is well-established in the Middle Eastern market, expanding into Europe presented challenges related to market positioning, certification requirements, and distributor connections.

At Gulfinder, we conducted a comprehensive European market study, helping Nablus Soap understand consumer preferences, identify key distribution channels, and meet regulatory requirements for successful market entry.

How we helped traditional soap from Palestine expand into Europe

1. European market study & competitor analysis

Analyzed consumer demand for organic and natural skincare in Germany, France, and the UK.
Conducted a competitive landscape study, identifying key pricing strategies and brand positioning.

2. Certification & regulatory compliance

Assisted in obtaining EU cosmetic product safety certifications.
Provided guidance on packaging and labeling adaptations for European retail compliance.

3. Distributor matchmaking & retail strategy

Identified potential distributors, boutique skincare retailers, and organic product stores.
Arranged business matchmaking meetings with European partners interested in heritage skincare brands.

Results: A successful market entry strategy

Clear market positioning in Europe

Provided actionable insights on Nablus Soap’s unique selling points and target audience.

Compliance with EU skincare regulations

Ensured the brand met all legal requirements for retail and online sales.

Established distributor connections

Connected Nablus Soap with potential retail partners in Germany, France, and the UK.