How to find clients and sell your products in Saudi Arabia

Procurement and import from Saudi Arabia

Procurement, sourcing and import from the UAE

Published by Mohammad Abuawwad on

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Find clients and sell products in Saudi Arabia

Learn how to find clients and successfully sell your products in Saudi Arabia with effective strategies, cultural insights, and proven sales approaches.

Saudi Arabia, the largest economy in the Middle East, offers immense opportunities for companies aiming to sell products in a growing, high-income market. But success in the Saudi market doesn’t come from a generic pitch — it requires understanding the culture, building trust, and identifying the right decision-makers.

At Gulfinder, we’ve helped businesses enter the Saudi market across food, cosmetics, industrial supplies, and consumer goods — and the formula is always the same: local insights, tailored strategy, and direct connections.

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Understand the Saudi business culture

Saudi business is built on relationships and mutual trust. Meetings are often formal, but personal rapport is essential. It’s common for business negotiations to take time — rushing can hurt the deal. Also, while English is widely spoken, Arabic materials help build credibility.

Know your target sector

Saudi Arabia is investing heavily in diversification, with growth in sectors like food & beverage, personal care, construction, renewable energy, and retail. Depending on your product, you’ll need a different approach — whether targeting government buyers, retail distributors, or B2B clients.

How to reach clients in Saudi Arabia

B2B matchmaking
Gulfinder identifies the right decision-makers, including buyers, distributors, and procurement heads. We arrange one-on-one meetings to pitch your offering directly.

Industry events
Trade shows like the Saudi Food Expo, Big 5 Saudi, and Beautyworld are ideal for exposure. We help clients prepare and connect with visitors in advance.

Localized sales strategy
We create Arabic sales decks and marketing content aligned with Saudi buying behavior. This significantly increases engagement and trust.

Example: A European skincare brand in Riyadh

One of our clients wanted to expand their skincare line into Saudi Arabia. We helped them localize their sales pitch, connected them with three top-tier distributors, and secured retail placement in pharmacies across Riyadh and Jeddah.